Rakesh Gandla

Google’s E-A-T Algorithm Update and What it Demands
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Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm” floating around. Google confirmed the release of a full core algorithm update on August 1st, which said, “Better Content means higher rankings.” And the key...
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Mom Entrepreneurs
Mothers’ Day Special: Mom Entrepreneurs of India
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Mothers in India have emerged as a force to reckon with in every possible field and are forging ahead with confidence. A friend, confidant, teacher, nagger, and boss, a complete multi-tasker, mothers can be everywhere at once. Some of these...
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The Digital Marketing Glossary: List of commonly used Digital Marketing Terms
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Digital Marketing may be an interesting topic to begin a career with, but as it gets deep, you may get intimidated with the no. of terms associated in each channel of Digital Marketing. Segments like SEO, SMM, Content Marketing, Google...
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Media Buying with Algorithmic Programs: The Programmatic Advertising
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Imagine yourself in the shoes of a marketer of an automobile company. You have been running advertising campaigns for the promotion of your newly launched model. But unfortunately, the promotion results and brand recall have been poor. You scrutinize the...
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strawberry-branding-10-year-branding
The 10 year challenge: Branding in 2009 and 2019
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The meaning of the word “Brand” has evolved a great deal over time. The term initially referred to the practice of burning a mark onto something to designate ownership. Since then, branding evolved into the selling tool instead of the...
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strawberry branding how to do a competitor analysis and tools
How to do a Competitor Analysis?
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What is a Competitor Analysis? Addressing the need of customers is at the core of marketing, however, this by itself isn't sufficient to ensure success - the accurate analysis begins when you are capable of fulfilling your customers' needs better...
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Protecting brand
How to Protect Your Brand?
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A brand is a name, a logo, a slogan, a term or maybe a feature that distinguishes a product or service from any other business which may be providing similar services. Businesses spend a lot of time, energy and too...
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startup branding
How to make your startup a BRAND?
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Brand, as the founder of Amazon, said, it is nothing but “what people say after you leave the room”. Branding is how we define our business to ourselves, our team and the intended audience. It essentially identifying core values that...
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Strawberry-Branding-Promotions-for-brand
Promotion of the Brand to the Best!! Yes at the Minimum Cost
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There has been an era where businesses refused to market their product or services or create a Brand around them countering with excuses such as lack of time, marketing was not a very important aspect, there is no need for...
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Strawberry-Branding-Social-Media
The Evolution of Social Media
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Imagine, one fine morning you wake up to see all your social media profiles are no more. Or worse, social media does not exist anymore. That would be the worst nightmare, isn’t it? Social media has become such an integral...
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