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Soundarya Durgumahanti

Microsoft rebrands Bing Ads as Microsoft Advertising
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Microsoft's campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: Bing Ads, which is rebranded as "Microsoft Advertising." On the April 29th blog post, Microsoft officially announced the rebranding of...
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How Brands welcomed Summer 2019: Summer Branding Strategies
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Seasonal campaigns are a great way to promote business and boost customer engagement. With the summer season in India already hitting the floors, it’s always smart to plan for your business. Summer 2019 presents many opportunities for fun and entertaining...
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Game of Thrones S8 is Here and Brands Can’t Stop Playing with Hashtags
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For the 1% of people who haven’t watched a single episode of Game Of Thrones and yet. Pissed off by the vast reach of the show, here’s the gist of the once-in-a-lifetime show and how it has invaded our lives....
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Media Buying: Buying TV and Radio Ad slots
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Let's say you want to advertise a shower gel for women on TV. What do you think would be the right time to advertise on TV? When would your target audience, i.e. the women would have time to watch your...
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The Versatility of Advertising: Types of Advertising and Promotional Channels
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Since 1869, advertising agencies have performed successful advertising campaigns spreading the word about your products and services, attract customers and generate sales at often-discounted rates. Believe it or not, advertising has the power to create an impact on people's minds...
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How OYO Living transformed to OYO Life: The necessity of Rebranding
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You’re a savage business owner who is aware of the success your brand is going to make. Your brand connects with the target audience like no other competitor and for sure you’ve worked hard to enliven your business. Let’s be...
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Top 50 successful startups in India
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India is the biggest hub to start with an idea and work on your brainchild. With the surplus advantage of a huge target market, so many needs and a technological strong growing economy, thousands of internet entrepreneurs are being minted...
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How Indian Brands are Nailing the Lingerie Industry
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Lingerie is no more a basic need, but a concept known as intimate wear that makes you feel confident and comfortable. But when did our conservative society become infatuated to sensuous intimate wear? So how did lacy underthings become a...
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strawberry branding 10 year challenge of brands
The 10-Year Challenge: Major Brand Revamps of the Decade.
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The 10-year challenge isn't ending without the biggest brand revamps. 2019 saw several rebrands: from the extreme, which included name changes and unrecognizable logos, to more subtle facelifts that help breathe new life into a storied brand. Here are 10...
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10 Brand Taglines that perfectly fit Condom Ads
10 Brand Taglines that perfectly fit Condom Ads
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Life is spiced up when your personality is complemented with a dirty mind. And, trust me, you, don’t need to work hard on making sex jokes, all the ingredients you need is a dirty mind and that’s it. All the...
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