Soundarya Durgumahanti

Quora Advertising
Increase your Brand Awareness with Quora Ads
When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of...
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Brand and Logo Questionnaire
Brand Identity and Logo Questionnaire: Top questions to get started with
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Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend their money on. But what the most successful companies know...
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Brand Naming
The Vigorous Process of Brand Naming: An Art and a Science
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"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....
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Brands that strive to be different
Is Branding an Identity or a Responsibility?
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Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...
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data driven marketing for brands
Driving your Brand towards the Data: Data-Driven Marketing
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Data-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is how they can refine insights from the crude oil of data and deliver a customer-centric brand experience using data-driven marketing. The market is now at...
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Microsoft rebrands Bing Ads as Microsoft Advertising
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Microsoft's campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: Bing Ads, which is rebranded as "Microsoft Advertising." On the April 29th blog post, Microsoft officially announced the rebranding of...
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How Brands welcomed Summer 2019: Summer Branding Strategies
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Seasonal campaigns are a great way to promote business and boost customer engagement. With the summer season in India already hitting the floors, it’s always smart to plan for your business. Summer 2019 presents many opportunities for fun and entertaining...
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Game of Thrones S8 is Here and Brands Can’t Stop Playing with Hashtags
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For the 1% of people who haven’t watched a single episode of Game Of Thrones and yet. Pissed off by the vast reach of the show, here’s the gist of the once-in-a-lifetime show and how it has invaded our lives....
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strawberry-branding-media-buying-tvc-radio
Media Buying: Buying TV and Radio Ad slots
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Let's say you want to advertise a shower gel for women on TV. What do you think would be the right time to advertise on TV? When would your target audience, i.e. the women would have time to watch your...
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strawberry-branding-advertising-promotional-channels
The Versatility of Advertising: Types of Advertising and Promotional Channels
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Since 1869, advertising agencies have performed successful advertising campaigns spreading the word about your products and services, attract customers and generate sales at often-discounted rates. Believe it or not, advertising has the power to create an impact on people's minds...
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