In the digital marketing age of complex algorithms and fierce competition to rank in Google, content marketing strategies play a key role in driving organic traffic to your website. Content marketing is no longer words woven into sentences, paragraphs with few keywords embedded here and there in the content. To be able to rank your content high in the web search one needs to apply a few well-crafted content marketing strategies.
Targeted Landing Pages
To sell a product, you need to convince the buyer with its specific qualities and how it differs from other products. Here is where Targeted Landing Pages come to rescue in your content marketing strategy. Targeted landing pages highlight the uniqueness of the product describing its persona. In a study conducted by Insightera, account-based marketing converts four times more traffic than generic marketing towards wider audience bases and improves conversion rates. Targeted landing pages also improve your SEO as you have an opportunity to include more keywords.
Every person on Earth has his own disposition when it comes to consuming data. Therefore, if a digital marketer doesn’t treat every consumer individually, he is prone to lose attention. In order to drive more people to your website, you need to keep in mind that consumers are educated and decisive and know what they want. With audience segmentation, you can achieve greater engagement by designing a landing page which caters to their unique need.
Know Your Audience
Knowing the people you want to serve is one of the significant aspects of content marketing strategies. It helps you choose the right media, right messages and eventually convert them into full-time customers. Creating a customer persona will help you get an overall idea of how probable are they to buy your products. This can be done by analyzing the existing user base of a competitor or knowing your clients personally. Getting to know the external social habits of your target audience with your competitors helps in getting deeper insights on new angles of targeting you might have not considered before.
Focus on facts
After having gained knowledge about the user base, you need to wrangle with the nitty-gritty of facts to their barest level. This may include a percentage of people engaged in each category, the time, the products, and their behavior on a particular post. This would all add up in deciding what tactics one can adopt to implement better content marketing strategies.
Are you looking for your business to gain online awareness? We’re here to help.