Game of Thrones S8 is Here and Brands Can’t Stop Playing with Hashtags

For the 1% of people who haven’t watched a single episode of Game Of Thrones and yet. Pissed off by the vast reach of the show, here’s the gist of the once-in-a-lifetime show and how it has invaded our lives. HBO launched Game of Thrones on 17th of April 2011 and there was no turning back after it. Game of Thrones has grown to be one of those once-in-a-lifetime shows that change the world that we live in. The statistics say it all: there are thousands of people naming babies after Game of Thrones characters, and the HBO crossover hit has forever changed economies of major countries. Indeed, it’s mind-blowing when you realize the unpredictable ways Game of Thrones has impacted the real world. HBO just dropped the first episode of GOT Season 8 and from custom Oreos to the king of good times, to just about any other product that you can think of, winter has come to a slew of brands on Instagram, which partnered with HBO to drum up interest in the hit show’s eighth and final season. And if you think you have a sense of just how many, well then, you know nothing, Jon Snow.

Nykaa Beauty

The one-stop destination for beauty and wellness products online came up with its new range of Skin Shield and launched 15 shades of Skin Shield that would leave your skin flawless.

Radio Mirchi

“Jon Snow finally knows something.” read Radio Mirchi’s take on The Game of Thrones’ first episode. Well, I don’t know about it. Do You?








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Spoiler Alert! Have you seen the first episode? #GameOfThrones #GOT #JonSnow A post shared by Radio Mirchi (@radiomirchi) on

Mac Cosmetics India

The cosmetic brand built the iron throne, to show its love for the mega-series, as the final season is just launched. They sported the copy which boasted of getting #EveryShadeOfYou covered, calling it the ‘Game of Tones.’

Amul India

The Taste of India has always tricked up its sleeve to tickle its consumers with the same old Amul Girl yet, in different avatars. Amul India’s take on GOT S8 with Daenerys Targaryen on the iron throne makes us rejoice the beginning of the end.








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#Amul Topical: The popularity for this fantasy drama TV series continues!   A post shared by Amul (GCMMF) (@amul_india) on


The global cookies brand has not only launched communication around the mega-series but also launched a special edition product. The cookies carry the flags of the various houses in the seven kingdoms. Launching the campaign with ‘Cookies Are Coming,’ the brand created some intrigue. The brand launched many creatives, building the stage for the ‘Game of Cookies.’


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Brace yourselves. OREO Game of Thrones Limited Edition packs are in stores today. #GameOfCookies #ForTheThrone

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The most epic cookies of all time are here. #GameOfCookies #ForTheThrone   A post shared by OREO (@oreo) on

Airtel India

“Who is the iron throne calling this time?” read Airtel’s Instagram take on GOT S8, the question every GOT fan has.


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A question we all have! #WinterIsComing #GOTSeason8 #ForTheThrone

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Bewakoof Official

Having bucked the clothing trend with quirky tagline clothes and mobile covers, online clothing brand Bewakoof launched its official Game of Thrones merchandise welcoming the final season of the mega-series.

Kingfisher World

The King of Good Times could get no better chance to announce that it is the most loved beer in India. With a tagline “Only the true king can take the throne”, Premium Beer brand Kingfisher truly carried the GOT spirit.


In partnership with VIVO IPL T20, India’s largest mobile commerce platform, Paytm amalgamated the Game of Thrones with the Game of Roars having the king of Indian Cricket, Mahendra Singh Dhoni seated on cricket bat throne promoting the upcoming match between Kolkata Knight Riders and Chennai Super Kings.








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The One True King #ForTheThrone 👑 #KKRvCSK @mahi7781 @iplt20 🏏   A post shared by Paytm (@paytm) on


The e-commerce platform, Flipkart always woos its customers with its stress-free delivery. On the launch of Game of Thrones Season 8, Flipkart took to its Instagram page and quoted how it gives its’ customers enjoyable shopping experience.


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All your wishes fulfilled right from your throne. We’ve been delivering through Fire and Ice since 2007.

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KFC India

Popular fast food restaurant chain KFC is known for writing light-hearted and tongue-in-cheek posts to get their message across. With the airing of GOT S8, KFC’s Instagram page said ”The Colonel has called dibs on the throne, you call dibs on the chicken.” featuring Colonel Harland Sanders on the iron throne.








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The Colonel has called dibs on the throne, you call dibs on the chicken. #GOT   A post shared by KFC India (@kfcindia_official) on

Netflix India

The OTT brand took a humorous take with a simple conversational creative, with some self-deprecating humor about launching episodes sooner, when GOT has overtaken the viewers’ minds.


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*cries in Dothraki* #GameofThrones

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Dice Media

India’s most loved digital video channel Dice Media took a small clip of its popular show ‘Little Things’ to showcase how a GOT fan feels when he misses an episode and that’s exactly how one feels.








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Sad reacts only @sehgaldhruv90 @mipalkarofficial #DiceLittleThings #GameOfThrones   A post shared by Dice Media (@dicemediaindia) on

Ikea India

From the house to the throne, premium furniture brand Ikea came up with its new range of armchairs, each portraying a house creating a game of comfort.

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I'm a writer and I do not simply pen down my thoughts. Rather, I'm someone who puts down the entire conversation between my inner mind and me. I make sure that my mind is jaded and tired but happy when I'm done for the day.

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