Heuristic Principles of UI/UX Design


Websites and mobile apps have turned out to be logically unpredictable as our industry’s innovations and systems advance day by day. The restricted static medium is now a history and now, has advanced into a vibrant and intelligent user experience. But paying little heed to what amount has changed in the generation procedure, a site’s prosperity still depends on only a specific something: how users see it. “Does this site give me a value? Is it simple to use? Is it pleasant to use?” These are the issues that go through the psyches of guests as they interact with apps or websites, and they frame the premise of their choices on whether to wind up as regular users.

Most of the general population are inclined toward the concept of design as a real creative activity. However, there are considerably a lot more behind creating an ideal, easy to use visual design. The feeling of magnificence and inspiration are enough to make the skilled outline.

Here’s more, Designing isn’t only the art of patterns and arrangement, it’s the information about various fields of learning and practice which empower them to work successfully and profitably. And for effective and productive designs, there are some must use principles for a designer, who neatly wants to convey a message to the audience.

So, what are those?

The Heuristic Principles

The Heuristic principles are a specific set of fundamental guidelines which can be used to test whether a website or a mobile app is user-friendly or not. Devised by Jacob Neisen together with Rolf Milch in the early 90s, ‘Heuristics’ was named because of the principles being the broad rules of thumb (according to cognitive psychology) and not specific usability guidelines.

Here are the 10 heuristic principles of UI/UX design.

Visibility of System Status

The visibility of system status refers to how well the system is updating its status to its users. Ideally, the system should keep its users aware of its current condition through appropriate feedback within the stipulated time.

Look at the system where you’re reading this article, the battery status which shows the exact time you need put it in charging mode, the volume which indicates if it is in mute or unmutes mode for hearing your favorite songs and so on. All these nuggets of information will help to accurately assess the present condition/current state of the system you’re interacting with.

Match between the system and the real world

Human beings find comfort in familiarity, which is the prime reason behind the design of the second heuristic principle. It states that Systems should speak the users’ dialect with recognizable words, expressions, and ideas as opposed to the system terminology. Interfaces that follow real-world conventions and influence data to show up in a characteristic and intelligent way exhibit empathy and recognition for clients.

Let’s say there are two websites, one, whose homepage clearly showcases the tagline that tells us about the services they provide. And the other which has technical language embedded in it. Which one would be easy to understand??

User control and Freedom

Users usually click on functions hastily without knowing which results in malfunctioning of the app/website. Apps/Websites should have a stamped “emergency exit” to leave the undesirable state without experiencing an all-inclusive exchange. Support fix and re-try.

Let’s say you just deleted a message in Gmail. The next moment, a flash appears on your screen showing a undo option. This illustrates the principle of User Control and Freedom.

Consistency and Standards

A Submit button in one page should appear to be identical over the site on any page. If we demonstrate the information in a specific table configuration on one page, it should look the equivalent whenever data is being appeared in a tabular format. If the header is shown in a specific way on the public pages, it ought to be similar when he/she sign in

Externally, it’s hazard less to pursue the standard traditions. A “How It Works” interface invocates a similar expectation for a client across sites. Google Plus ambitiously launched “+1” to counter Facebook’s “Like” without much achievement. Facebook’s “Like” as of now turned into a standard and locales like LinkedIn embraced it without contests.

Error Prevention

How many times were you pissed off with Google’s Auto correction method while typing a message to someone? Innumerous times I guess. Well, this states the next principle. The Error Prevention.

What would you choose? A careful design which does not have any errors or A Good Error message? A careful and simple design is good right? That option is always better which prevents error-prone conditions. There should be either an error-prone condition or a confirmation action button before the users commit any unwanted action.

Recognition Rather than Recall

Try typing something on the search bar in Google, just after a word or two, you’ll get a drop-down panel of suggestions you’d like to search for. This is the sixth principle of Heuristics whose main goal is to minimize the user’s memory load by making objects visible.

Instructions need to be visible completely or be comprehended by the system whenever appropriate.

Flexibility and efficiency of use

A new user and a propelled user have their own set of requirements with an interface. The Interface ought to be adaptable changing itself between them. One visits this alternative while putting in new programming software that inquires as to whether the client needs to proceed with default installation or custom installation. A propelled client picks a custom installation to remove the pointless services.

Aesthetic and minimalistic design

Dialog boxes ought not to contain data which is unessential. Each additional unit of information in a dialog box rivals the relevant pieces of data and lessens their relative visibility.

Prioritization comes to play when this point is being considered. For the designer or the developer, all the data that is being exhibited on the page is significant. The product supervisor needs to inquire as to whether it is so. Is each data shown on interface fundamental and helpful?

Help users recognize, diagnose and recover from errors

Let’s say you’ve got an error message which says “Update and verification failed, Please try again” and there’s another one which says “Your password does not contain a special character”. Which one seems easier to understand and relevant? Obviously, the second one because it exactly states where the problem is.

The ninth principle of the Heuristics states the same. Error messages should be presented in a way users would understand easily and interpret the problem.

Help and Documentation

When you’ve reached this point of a user interface, there’s something seriously wrong with the interface you’re using. A perfect user interface would always prioritize in navigating the user through its features in the simplest way possible, without the need for training. But, if the user is not able to do so, appropriate help should be provided without any complications.

Are you looking for UI/UX services for your business or startup, feel free to get in  touch with us at hello@strawberrybranding.com

I'm a writer and I do not simply pen down my thoughts. Rather, I'm someone who puts down the entire conversation between my inner mind and me. I make sure that my mind is jaded and tired but happy when I'm done for the day.

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