Marketing, Advertising, and Branding are interconnected in practice, but the terms cannot be used interchangeably. When we use the correct terminology we can express better and be understood better. These are the tools that a company uses to acquire and retain customers and promote their business to boost sales. Knowing the differences among these words can considerably help you to grow your business because these elements help to increase the reputation of your company by keeping the potential buyer aware of a company’s deliverables.
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. It involves all the actions a company undertakes to draw in customers and maintain relationships with them. The term marketing is broad and covers a wide variety of disciplines Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc. all of these come under marketing.
Marketing is all about customers. So it’s important to understand who your customer is and what their wants are and then develop products according to customer needs in order to boost the company’s profit. The next step would be positioning your product in such a way that it appeals to the customers followed by communicating and promoting your product.
Paytm launched a marketing campaign across TV, digital, radio, OOH & even BCCI India Cricket that highlights real-life scenarios in a series of TV ads that talk about how Paytm is the ‘only app’ that customers need to make payments at neighborhood shops and earn exciting cashback.
In order to do something different, the Swedish multinational group IKEA has created a shoppable version that used a product questionnaire built into Pinterest to learn the user’s preferences to build personalized user boards or recommendation boards and products. Half of all millennials are on Pinterest, and 72 percent of people on the platform use it to find ideas for their daily lives. Further, the home category is booming on Pinterest, with a 75 percent increase in home pins and IKEA grabbed this opportunity and targeted its customers.
According to Kotler “Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor.” We are surrounded by advertisements all the time from TV to our mobile phones. Companies use advertising to promote their products and services and create awareness in the target market. Advertising is not the same as marketing. Catchy jingles, print advertising, clever slogans or the modern day’s advertising on social media, an advertisement can be done in many forms depending on the market segment you are targeting. The three main aim of advertising is to inform, persuade and remind the customers about the products and services offered by the company.
Fevikwik released a campaign, titled ‘Phenko Nahi, Jodo’, the idea for the campaign came from the insightful understanding of the logic of ‘smartness’ and ‘value of repair’ with charming storytelling and relatable humor.
“Just Do It” a brief yet very powerful message by Nike sums up everything an individual feels while they’re doing something difficult. Don’t want to run in the morning Just Do It, don’t want to take the stairs Just Do It. It is a slogan we all can relate to, pushing ourselves beyond our limits to achieve our goals. After this ad, Nike’s sales exceeded $9.2 billion.
Simply the idea or image people have about a product or company in their mind is Brand. It is a strategy that organizations design to help people quickly identify their products or services. A brand is the perceived image of the product you sell, and branding is the strategy that helps you in creating that image. Brand architecture, brand awareness, brand extension, brand identity, brand positioning, logo design, naming strategy, rebranding all comes under different branding strategies. In order to build a strong brand, the company must connect with its users emotionally and create a brand image that the customers can trust. Trust is a complex constituent from the point of view of marketing and branding a product or service
As the name suggests Chumbak brand is attracting people largely, and it has positioned the brand well in the mind of people as a colorful, creative, and funky theme-based wide range of products.
Instead of telling their company’s story, Airbnb gets its customers to tell their story and that’s how a brilliant way of creating a strong brand image.
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