There has been an era where businesses refused to market their product or services or create a Brand around them countering with excuses such as lack of time, marketing was not a very important aspect, there is no need for marketing or it is extremely time-consuming and the list goes on. The winner among these was the excuse that “Marketing is very expensive”.
So what if we say that we can provide you with a solution that can fix the problem of Promotion is an expensive process for Businesses. Because the truth speaks something else: there is a whole bunch of ways to market or to create a brand for your business with a little or no cost. Marketing is such an important aspect that it would be an absolute sin if a Business overlooks this aspect. To ease out the expensive factors, here are some ways that can be adapted to promote or market with a minimal budget – Let’s make an attempt towards your transformation!
Let’s Start with a Website or Blog
Although there is a notion in many people mind that you need to hire a professional web design company to develop a website or a blog for your business but, this isn’t the case.
Of course, if the business has been around for a while or if it needs a tailored look or special features, such as high-end design or an e-commerce platform, definitely there will be a need to hire a web designing company or professionals.
But if you are on a low budget, you can probably do it on your own. Now a day’s user can create an attractive and fully functional website without actually paying for it. WordPress is a good example of where a blog can be available for free.
There will be a need to pay for a domain and Web hosting, but these things can be accessed for about $5 a month from various online domains (such as from GoDaddy). For such a minimal investment, a reasonably good home base can be built so as to promote your business.
Create dynamic and attractive blogs that will engage maximum audience increasing the attention that the business is aiming for. Include videos and graphics to make the content popular and engaging.
Are you active enough on Social Media?
Being social is one of the major tools of marketing
Never isolate yourself. Get out there and be completely and effectively social!
Social media like Twitter, YouTube, Facebook, Pinterest, Google+, Instagram and What’s App Business etc. are few of the most important tools to promote your business, and if you are still missing on them, you are actually losing a big opportunity to potentially have your company or its products go viral.
Millions of people are using social media sites on a daily basis, and the fact is that you use them too for personal reasons. The reach of social media nowadays has no match and each post that is made by the businesses is humongous enabling ease working of the businesses.
Get into the List:
There are many website and business directories available out there that are visited by millions of people on a regular basis, it is necessary to make sure that the business is listed on them. The importance of this is, people do not wish to visit hundreds of website to obtain services and thus choose to operate from a base where the websites of similar nature are registered. Taking Yahoo and Google as an example, they are offering listings, also TripAdvisor, etc.
These lists are mostly free and it is surprising as to what benefits they can provide. These sites are ranked top by the various search engine. This increases the probability of people looking for your business. Enabling them to find these links quickly as they end up on the first page of search results.
Guest Blogging and Communities
Your business or industry niche does not matter; there is a huge probability that plenty of such online communities are available out there to check out. Blogging for others will help you earn a brand recognition for yourself, creating a brand name for you which will automatically affect the business in the long run.
It is very important that you contribute useful and helpful information and not promote your business overtly while interacting with others on such sites and communities. But of course, during this process, you can post a link to your website saying what business you are associated with.
LinkedIn! Get connected
Today LinkedIn is one of the most effective and efficient platforms to grow a business, but this is often underutilized. It’s not about just adding connections, sharing of articles/ blogs there’s much more to it. A ton is happening on LinkedIn, and it is a great place for promoting content, sharing of ideas, and building a brand. LinkedIn can be used as a tool to get connected to the huge personalities out there, learn from them and accelerate a huge growth in the business.
An Effective CRP – Customer Referral Program
The word free is capable of grabbing the customer’s attention. Free product, the free month of service, or some other reward customers, such offers encourages them to refer new customers to the business in an effective manner. Known as a fact word-of-mouth is a powerful stuff, so when one among a group informs others about your business, it adds on to the value. Some popular examples may include Swigy, Uber and so on. Referring to others and earn points or special offers is an excellent way to engage more audience.
Are you looking for branding service for your business or startup, feel free to get in touch with us at firstname.lastname@example.org