The digital world has been revolutionized with the introduction of many social media apps, platforms, and technologies. Digital advertising is the most advantageous platform for startups and companies to advertise their brands. To propel brands forward, we have to start developing new digital marketing strategies & keep a track of past, existing and upcoming digital advertising trends.
We present you more insights about digital changes by identifying the list of top digital advertising trends.
The most significant chatbot messaging platform, Google’s Allo was launched in September 2016 has made the advertisers to quickly adopt the trend. The ability of the chatbots to read and interpret messages, while recommending appropriate responses, in turn, providing the ease of concierge-like service to the customers.
As of now, there are 18,000 chatbots that have been developed to help the brands to achieve real-time, 24-hour engagement with customers, brand loyalty and better customer relations.
Google AMP and ALP
Accelerated Mobile Pages Project and Ad Landing Pages have been rolled out by Google to boost user experience by speeding up the mobile web, ads and landing pages.
With AMP – The builders can build pages that can load within a fraction of seconds which can be found, featured prominently at the top of the search engine result page of Google.
With ALP – It delivers the best user experience which further can help to improve conversion rates.
Facebook Instant Articles
To reduce the latency on a mobile web page, Facebook has recently unveiled its own platform “Instant articles” to bring more traction among the public. Articles load instantly on News Feed, with the speed of 10x faster than standard mobile web articles.
Understand how people read and engage with your Instant Articles through data Facebook provides and also analyze real-time article traffic with your existing web analytics tools.
Augmented Reality and Virtual Reality
Augmented reality will have a powerful role in reaching the customers, has it builds the functionality of image recognition. The advertisers and marketers can introduce virtual samplings of products like beauty products, apparels within the social media.
Virtual Reality has the potential to change our daily lives, it takes the 360-degree video experience a step further by adding depth.
The Internet of Things
From the past 2-3 years, Internet-of-Things has been the most important marketing technology. There are billions of devices from thermostats to smart cars and industries are seeing a lot of value from IoT. By the end of 2020, it is expected to reach 75 billion connected devices.
Without human interference, the media buying decisions are taken by automated systems within the fractions of is “Programmatic Advertising”. In this type of advertising, bidding for ad space is done by brand and advertiser. Variables are set on the basis of price and targeted market segment. Space gets auctioned off to the highest bidder and the add is being placed in that space.
It is estimated to gain 80% of programmatic spending by the end of 2018.
In the present era, most of the startups and companies use marketing automation. Marketing automation tools help marketers to track prospect’s behavior. It helps to scale your business. Among successful adopters, 63% say they plan to increase their marketing automation budget going forward. And to become successful? Experience is key, as 79% of top-performing companies have been using automation for more than 2 years.