Why Ad Films are Important for Brands?


“People will forget what you said, people will forget what you did, but people will never forget what you made them feel.”

That is possible only through a visual. Ad films are savage to make their brands speak to the customer in an effective way and make them listen completely. Also a visual can be remembered for a long time than textual information.

When is the last time you patiently listened to all the brands say about their products by visiting their store and then decided on which brand product you need?

Gone are the day’s people visited brick and mortar stores of every company to finalize their decision, now the trend is all about knowing product/brand through Ad Films and promotional videos. Then the only way out to create such impact is Ad Films/Corporate Films.

Don’t you think it’s foolish to create a visual impact ad without explaining all the features of the product?

No never ever it is foolish, nevertheless of orally bombarding the customer with technical terms about your product. Show them how your product going to fill their requirements through most engaging, sensible, impactful and visually effective video with wide reachability in just a matter of minutes.

Do you remember MTS internet baby Ad of a newborn baby using MTS network and using social media to post about his arrival, roaming around hospital taking selfies with the nurse and cutting his umbilical cord by himself using YouTube video? The Ad film perfectly capsulated all technological trends at the same time featuring its fastest network which is comfortable to use even by a kid. If you carefully observe the video in one scene baby will be logging to MTS network.

MTS Ad film became viral because of visual and engaging fun content with just perfect music and without any actual dialogues.

Craftsmanship is the key in Ad making to attract customers and make your brand penetrate into the market. Any brand has to create awareness initially about its products before thinking of sales conversion. The awareness creation cannot be through boring ways as every day a hell lot of products are introduced into the market and the same proportion of brands leaving market due to lack of skill to attract customers.

As we all know the fact that the visual media impact on a customer is high in comparison to any other kind of promotions. Ad campaigns are the new black of the season for brands to captivate consumers.[/vc_column_text]

What is Ad film/ Corporate Film?

Ad films are a way of making consumers hear about your new product. It is also a way of expressing your brand in terms of product.

Ad films and corporate films are almost one and the same but differ in terms of audiences. For B2B, corporate films are used and for B2C, Ad films are created. Ad Campaigns are the new black in advertising.

Ad Campaigns are the new black in advertising. Ad campaigns are popular in YouTube and social media, not only promoting products but also for a cause. Do you remember ‘Vicks-Touch of care’ campaign which beautifully portrays that transgenders should be treated like everyone else in the country through a story of the adoption of a girl by a transgender? It also included its product promotion in the same video.

Vicks is not a new brand in India, it is already a pioneer in its industry from few decades but then it always keeps its customers connected & engaged to their brand by creating new Ad films, Ad campaigns. That is also its way of making their customers stay loyal to the brand.

Ad films are not only for new brands for also the well-established brands to keep their market share growth with the introduction of new brands.

For new brands both corporate and Ad films are very crucial as a need to grab investors trust along with customers attention. Strawberry Branding is always updated with latest trends in creating such impactful and innovative

Ad films/Corporate Films Making

The Thickshake Factory, which is India’s first premium Thick shakes approached Strawberry Branding for Corporate Film. We designed their film in the way that it is a combination of both Ad film and corporate films. The film included infographics to depict their growth to investors. We also included their story, state-of-art methodology for making their Thick shakes and also our graphic designers included the right amount of skill in editing film using the best infographics, color grading and voice over.

3 Solid Reasons for brands to use Ad films:

1. People always keen in watching videos

Majority of the people love to intake information through visuals

2. Multiplies your chance of appearing in search engines

As per a survey by Moovly, through Ad films, you can like to increase your chance of appearing in search engines by 53 times.

3. Ad films captivate people

Ad films have the power to persuade people by building trust in their brands. Ad campaigns are one the best ways in building trust by supporting a cause that creates bonding to a customer and also self-endorsement for your brand as you will have all the cause supporters turned to your brand supporters.

Tips for best corporate/Ad film Making:
  • Ad films should be visually enticing.
  • Narration should be a perfect fit for the Brand culture.
  • Content should be powerfully conveyed.
Types of Ad films:
  • Bumper Ads: There are 6 secs commercials for wide brand reachability.
  • Demo Ads: The Ads for technology related products that shows the demo of their product.
  • Parody format of popular media visuals: Visuals using the borrowed format from popular jingles/songs etc.
  • Emotional Ad Campaigns: The Ad campaigns that will emotionally connect to customers.
  • Celebrity Endorsement Ad films: Trust about a brand can be built by engaging celebrities that are the perfect blend of the product.

We Strawberry Branding make remarkable Ad Film and Corporate Films in most of the competitive sectors using a peculiar mix of technical and creative expertise. If you’d like to discuss how Ad Film and Corporate Film can help your business then please just get in touch with us at hello@strawberrybranding.com

I believe in the quote-All dreams can come true if you have the courage to pursue them. Hello, I am Yasaswani, a software engineer turned budding marketer pursuing my MBA from BITS Pilani, Rajasthan. I am a person who likes to challenge myself by trying my hands in different fields that’s the reason I am a Yoga practitioner, classical dancer and a pencil sketcher. Also, a creative content designer taking steps towards marketing as a career.

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