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Brands

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The Versatility of Advertising: Types of Advertising and Promotional Channels
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Since 1869, advertising agencies have performed successful advertising campaigns spreading the word about your products and services, attract customers and generate sales at often-discounted rates. Believe it or not, advertising has the power to create an impact on people's minds...
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The Transplantation of Trust: Branding of Healthcare Products.
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With the emergence of technology and innovation, the healthcare sector is flooded with options for patients. In this race of new medicinal properties availed now and then, how are you going to make your healthcare product stand out? Let's see....
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brand-fights
The battle of the brands: Iconic Brand Rivalries
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Rivalry has been a dominant entity since time immemorial. History is replete with standoffs between emperors of past known and unknown, sports rivalry to political battles, the same goes for the business world. With many old guards folding up and...
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Branding of Cosmetic products
The Idea behind the Vogue: Branding of Cosmetic products
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The cosmetic industry took a stronghold in India especially after the Miss World pageant which was sponsored by Godrej and was held in India in the year 1996. In the present scenario, the beauty and wellness industry in India is...
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Top 50 successful startups in India
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India is the biggest hub to start with an idea and work on your brainchild. With the surplus advantage of a huge target market, so many needs and a technological strong growing economy, thousands of internet entrepreneurs are being minted...
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strawberry branding
How Indian Brands are Nailing the Lingerie Industry
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Lingerie is no more a basic need, but a concept known as intimate wear that makes you feel confident and comfortable. But when did our conservative society become infatuated to sensuous intimate wear? So how did lacy underthings become a...
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