Brands

Google’s E-A-T Algorithm Update and What it Demands
||,
Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm” floating around. Google confirmed the release of a full core algorithm update on August 1st, which said, “Better Content means higher rankings.” And the key...
continue reading
Brand Naming
The Vigorous Process of Brand Naming: An Art and a Science
||,
"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....
continue reading
Brands that strive to be different
Is Branding an Identity or a Responsibility?
||,
Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...
continue reading
data driven marketing for brands
Driving your Brand towards the Data: Data-Driven Marketing
||, ,
Data-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is how they can refine insights from the crude oil of data and deliver a customer-centric brand experience using data-driven marketing. The market is now at...
continue reading
Corporate Social Responsibility
Corporate Social Responsibility under Companies’ Act 2013
||,
Corporate Social Responsibility (CSR) is as a Company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies can fulfill this responsibility through waste and pollution reduction processes, by contributing educational and social...
continue reading
Mom Entrepreneurs
Mothers’ Day Special: Mom Entrepreneurs of India
||,
Mothers in India have emerged as a force to reckon with in every possible field and are forging ahead with confidence. A friend, confidant, teacher, nagger, and boss, a complete multi-tasker, mothers can be everywhere at once. Some of these...
continue reading
Microsoft rebrands Bing Ads as Microsoft Advertising
||,
Microsoft's campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: Bing Ads, which is rebranded as "Microsoft Advertising." On the April 29th blog post, Microsoft officially announced the rebranding of...
continue reading
How Brands welcomed Summer 2019: Summer Branding Strategies
||,
Seasonal campaigns are a great way to promote business and boost customer engagement. With the summer season in India already hitting the floors, it’s always smart to plan for your business. Summer 2019 presents many opportunities for fun and entertaining...
continue reading
Game of Thrones S8 is Here and Brands Can’t Stop Playing with Hashtags
||,
For the 1% of people who haven’t watched a single episode of Game Of Thrones and yet. Pissed off by the vast reach of the show, here’s the gist of the once-in-a-lifetime show and how it has invaded our lives....
continue reading
Media Buying with Algorithmic Programs: The Programmatic Advertising
||,
Imagine yourself in the shoes of a marketer of an automobile company. You have been running advertising campaigns for the promotion of your newly launched model. But unfortunately, the promotion results and brand recall have been poor. You scrutinize the...
continue reading