Digital Marketing

Everything you should know about Facebook’s Re-branding
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Facebook re-branded itself from 'facebook' to FACEBOOK on the 4th of November and surprised everyone with the announcement. For a brand, that has been battered and bruised for the past two years over the Cambridge Analytica scandal and its role in...
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Diwali Campaigns 2019
Diwali Campaigns 2019: How Brands are gearing up for the Occasion
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Diwali is all about chores, family time, get-togethers with friends, and new beginnings. It’s also a huge moment for our consumers and brands want to ensure they are a part of all that their consumers celebrate. Here are some of...
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Brand Identity vs Brand Positioning
Brand Identity vs Brand Positioning
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People use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After all, the terms seem to describe one thing, don’t they? It’s all related to the design of a business (company, service or product). Whether through...
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Social Advertising Strategy for Facebook Marketing
Social Advertising Strategy for Facebook Marketing
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook advertising...
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Social Media Advertising through various platforms
Social Media Advertising and the strategies to follow in 2020
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Social Media Advertising and Social Media Marketing are two new concepts. To get into Social Media Advertising, one must first know  Social Media Marketing.  Social Media Marketing   Social Media Marketing (SMM) is a type of unpaid internet advertising that uses...
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Content Pillars and Topic Clusters
Content Pillars, Topic Clusters, and how they affect SEO
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As a branding and advertising agency, we write on various topics that focus on branding, digital marketing, entrepreneurship, but needless to say, our site was quite disorganized with some topics standing at the top of SERPs and some rarely noticed....
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Quora Advertising
Increase your Brand Awareness with Quora Ads
When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of...
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The Digital Marketing Glossary: List of commonly used Digital Marketing Terms
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Digital Marketing may be an interesting topic to begin a career with, but as it gets deep, you may get intimidated with the no. of terms associated in each channel of Digital Marketing. Segments like SEO, SMM, Content Marketing, Google...
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Strawberry-Branding-Social-Media
The Evolution of Social Media
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Imagine, one fine morning you wake up to see all your social media profiles are no more. Or worse, social media does not exist anymore. That would be the worst nightmare, isn’t it? Social media has become such an integral...
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Strawberry-Branding-why digital marketing
Why Digital Marketing?
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Everything has been changing and involving from its very birth, why leave marketing alone? It is no surprise that the dependence and use of technology have completely been revolutionized and everything that required attention has to go through digital platforms....
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