Blogs

data driven marketing for brands
Driving your Brand towards the Data: Data-Driven Marketing
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Data-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is how they can refine insights from the crude oil of data and deliver a customer-centric brand experience using data-driven marketing. The market is now at...
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Corporate Social Responsibility
Corporate Social Responsibility under Companies’ Act 2013
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Corporate Social Responsibility (CSR) is as a Company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies can fulfill this responsibility through waste and pollution reduction processes, by contributing educational and social...
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Mom Entrepreneurs
Mothers’ Day Special: Mom Entrepreneurs of India
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Mothers in India have emerged as a force to reckon with in every possible field and are forging ahead with confidence. A friend, confidant, teacher, nagger, and boss, a complete multi-tasker, mothers can be everywhere at once. Some of these...
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Microsoft rebrands Bing Ads as Microsoft Advertising
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Microsoft's campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: Bing Ads, which is rebranded as "Microsoft Advertising." On the April 29th blog post, Microsoft officially announced the rebranding of...
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How Brands welcomed Summer 2019: Summer Branding Strategies
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Seasonal campaigns are a great way to promote business and boost customer engagement. With the summer season in India already hitting the floors, it’s always smart to plan for your business. Summer 2019 presents many opportunities for fun and entertaining...
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Game of Thrones S8 is Here and Brands Can’t Stop Playing with Hashtags
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For the 1% of people who haven’t watched a single episode of Game Of Thrones and yet. Pissed off by the vast reach of the show, here’s the gist of the once-in-a-lifetime show and how it has invaded our lives....
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The Digital Marketing Glossary: List of commonly used Digital Marketing Terms
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Digital Marketing may be an interesting topic to begin a career with, but as it gets deep, you may get intimidated with the no. of terms associated in each channel of Digital Marketing. Segments like SEO, SMM, Content Marketing, Google...
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Media Buying with Algorithmic Programs: The Programmatic Advertising
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Imagine yourself in the shoes of a marketer of an automobile company. You have been running advertising campaigns for the promotion of your newly launched model. But unfortunately, the promotion results and brand recall have been poor. You scrutinize the...
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Print Media Buying: Buying Newspaper Ad slots, Flyers, Leaflets and Brochures and more
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Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make...
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Media Buying: Buying TV and Radio Ad slots
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Let's say you want to advertise a shower gel for women on TV. What do you think would be the right time to advertise on TV? When would your target audience, i.e. the women would have time to watch your...
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