Blogs

Media Buying with Algorithmic Programs: The Programmatic Advertising
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Imagine yourself in the shoes of a marketer of an automobile company. You have been running advertising campaigns for the promotion of your newly launched model. But unfortunately, the promotion results and brand recall have been poor. You scrutinize the...
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Print Media Buying: Buying Newspaper Ad slots, Flyers, Leaflets and Brochures and more
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Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make...
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Media Buying: Buying TV and Radio Ad slots
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Let's say you want to advertise a shower gel for women on TV. What do you think would be the right time to advertise on TV? When would your target audience, i.e. the women would have time to watch your...
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Media Planning for various Advertising Channels
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Irrespective of the platform you're trying to buy a slot for advertising, Media Planning doesn’t really make a whole lot of difference if you’re planning for print or broadcast or the Internet. Media Planning as a whole can be defined...
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The Versatility of Advertising: Types of Advertising and Promotional Channels
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Since 1869, advertising agencies have performed successful advertising campaigns spreading the word about your products and services, attract customers and generate sales at often-discounted rates. Believe it or not, advertising has the power to create an impact on people's minds...
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How OYO Living transformed to OYO Life: The necessity of Rebranding
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You’re a savage business owner who is aware of the success your brand is going to make. Your brand connects with the target audience like no other competitor and for sure you’ve worked hard to enliven your business. Let’s be...
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The Transplantation of Trust: Branding of Healthcare Products.
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With the emergence of technology and innovation, the healthcare sector is flooded with options for patients. In this race of new medicinal properties availed now and then, how are you going to make your healthcare product stand out? Let's see....
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The battle of the brands: Iconic Brand Rivalries
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Rivalry has been a dominant entity since time immemorial. History is replete with standoffs between emperors of past known and unknown, sports rivalry to political battles, the same goes for the business world. With many old guards folding up and...
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Branding of Cosmetic products
The Idea behind the Vogue: Branding of Cosmetic products
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The cosmetic industry took a stronghold in India especially after the Miss World pageant which was sponsored by Godrej and was held in India in the year 1996. In the present scenario, the beauty and wellness industry in India is...
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Top 50 successful startups in India
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India is the biggest hub to start with an idea and work on your brainchild. With the surplus advantage of a huge target market, so many needs and a technological strong growing economy, thousands of internet entrepreneurs are being minted...
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