The last updated Privacy Notice was on April 20, 2018. Please recheck for changes as we update this Privacy Notice from time to time. Your use of the Website is a clear indication that you agree to our Privacy Notice.
What to expect from this page
The most important details you need to know are given in brief view in out privacy notice outlines. It outlines the data collection and use practices of Strawberry Branding Worldwide Inc., (Strawberry Branding). We provide you the essential information because we want to save you from a bunch of legal mumbo-jumbo. On our privacy practices, you can read the full-length Strawberry Branding Privacy Notice for more detail. Where we use a term that you may not understand, it will be highlighted. Just “mouse over” the term, or “tap” from your mobile device, and you will see an explanation.
These Privacy Notice Highlights and our full Privacy Notice only apply to Strawberry Branding.com and Strawberry Brandingpublications.com, (Website) and services Strawberry Branding provides online for its clients (Services). This notice does not apply to any other sites, products or services of Strawberry Branding, its affiliates or its clients.
Information we collect and information we do not collect:
- the personal information(PII) from adults who voluntarily share that information with Strawberry Branding is collected by us.
- Strawberry Branding does not knowingly collect any personal information from children 13 or younger.
- Strawberry Branding automatically receives non-personal information when you visit our Website. Strawberry Branding uses common internet technologies, such as Cookies, on our Website so we can improve content and site services. Users are flexible and can always choose not to share your non-PII by opting-out of cookies here.
- For more details about our information collection practices, please click here.
How we do and do not use the collected information:
- We use personal information to fulfill your requests and to correspond with you, but only if you decide to share personal information with us. For example, we will use your e-mail address to add you to our e-mail newsletter at your request.
- Personal information of you may be shared with our contracted vendors in order to process your request when those tasks are outside our expertise. For example, if you submit payment with a credit card on our site, we may share your information with our credit card processing vendor so your payment can be processed. We may also share your personal information in the event of a merger, sale or reorganization of Strawberry Branding.
- We may share aggregate or combined, consumer data – which does not contain any personal information, and which does not identify any specific individual – with vendors or partners when we perform services for our clients. This is non-PII about your web browsing, or about your interactions with ads we manage on behalf of clients. We do this to gain better insights into the audience interests.
- Besides as set forth in the full Privacy Notice, we never share, rent, or sell information about you to third parties without your consent.
- Our partners or vendors, except as described in the full Privacy Notice won’t be shared by your personal information.
If you choose your non-personal information not to shared with us. (We call this “Opt-Out”).
- To opt out of data collection via cookies from Strawberry Branding.com please click here.
- your browser settings can be updated to opt out of all data collection via cookies, regardless of what sites you visit, see your browser’s help menu; links to instructions for popular browsers are below.
- Apple Safari
- Google Chrome
- Microsoft Internet Explorer
- Mozilla Firefox
- To opt out of interest-based advertising by some providers, visit http://www.aboutads.info/choices/. (After opting out of behavioral advertising, however, the ads will simply be less relevant to your interests but it’s important to note that you will still receive ads).
How we secure your personal information:
As disclosed previously, we do not generally collect PII, but in the rare instances we do, we take reasonable steps designed to secure it appropriately. To safeguard or protect the information against unauthorized access and use, we take reasonable security measures as possible, such as limiting access to specified personnel and by storing data on servers designed to be secure.
How to Contact Us:
For more detailed information regarding our privacy practices, please go to our full Privacy Statement. Or write to us at Privacy Officer, Strawberry Branding, 498 7th Ave., New York, NY 10018 or via email at [email protected]
Full Privacy Notice
How and why we collect data and covering your choices.
(last update, April 19, 2018)
This notification outlines how and why Strawberry Branding Worldwide Inc., (Strawberry Branding), collects data from visits to its websites. It also outlines how and why Strawberry Branding collects and uses data through services to clients and explains what these practices mean to you — and how you can manage choices. To keep it simpler and brief you can see definitions of words that may be unfamiliar by hovering over them with your mouse or tapping from your mobile device.
Please check back often as this notice is updated from time to time. Your use of Strawberry Branding websites means you agree to this privacy notice.
This is Strawberry Branding’s full Privacy Notice. It only applies to Strawberry Branding.com, Strawberry BrandingPublications.com, (“Website”) and Services (“Services”) Strawberry Branding provides to its clients. This notice does not apply to any other sites, products or services of Strawberry Branding, its affiliates or its clients.
How information collection on our sites works:
To show how information is collected on our Websites and across the internet, we’ll use User as an example. The user will help show one person’s journey on the web, and how we help make their online experience more meaningful and relevant.
For example, if a User is a 38-year-old mother of two who lives in a small town in Hyderabad, India. User likes to shop, research, and read content online, particularly about like the gardening hobby. They may use email and social media and enjoys receiving advertising relevant to their interests, so they can learn about new products and ideas. However, User is concerned about the privacy and what data and information are collected about them. The user may often wonder how their computer knows that they like painting when they see painting ads, even when they are not on a website about painting. The privacy principles below will help User and others better understand just that. The principles explain who Strawberry Branding is and how we collect and use information in connection with the Strawberry Branding.com Website and Strawberry Branding Services.
Strawberry Branding.com Website Privacy Practices
Before we get detailed on our privacy practices, we want to point out that we collect data in two different ways. This section talks about our data collection and use practices for this Website; later we will talk about data collection and use via services provided on behalf of our clients.
Utilization and collection of Non-Personal Information (information that doesn’t identify you by name):
When User goes to www. Strawberry Branding.com, we automatically gather non-personal information (also known as non-PII) by placing a cookie, or number, on device. We do this to help understand what parts of our website User enjoys most. This allows us to improve with content that User prefers for future visits. We do not automatically collect or use any of Users personally identifiable information(PII) when visit to www.Strawberry Branding.com.
Utilization and collection of Personally Identifiable Information (PII)
We only use PII when a user voluntarily provides it. There are a few instances where we may collect PII from User. But, we never collect PII without consent and never use PII in advertising or marketing placements. Examples where User or other users might voluntarily provide PII include:
- Responding to Users requests: we keep a record of information, including email address and other PII solely for responding to a user’s request. For example:
- If User clicks on the “contact us” link and submits a question or comment, we will collect the name, email address, and phone number in order to send a reply to the respective person.
- If User voluntarily asks to be added to our newsletter list, we would collect email address to send our email newsletter.
- Purchases: If User were to purchase or subscribe to Strawberry Branding services for a fee via Strawberry Branding.com, information collected such as payment information would only be used for processing payment.
How to manage information we have about you and your Strawberry Branding.com subscriptions.
If at any time User decides they would like us to remove them from our marketing e-mails or newsletters unsubscribe from our database, or if they like to change or correct any contact information, they can contact us [email protected] they must include their name, email address, and clear instructions regarding changes they are requesting. they may also unsubscribe from email newsletters by clicking on the “unsubscribe” link found at the bottom of the email.
Sometimes a cookie resides on User device for just the single time they are visiting our website; this is called a session cookie. Sometimes a cookie remains on User device until they deletes it; this is called a persistent cookie. Both types of cookies may be used on our Website. Cookies help us analyze how users like to use our Website by telling us the pages viewed. They also tell us about the number of visitors to the Website and the webpages that referred them. The Google Analytics cookie we use is an example of a persistent cookie.
Strawberry Branding uses the following cookies:
Performance/Analytics/Tracking: This type of cookie provides aggregated information about where a user may go on the Website.
We also use Google Analytics as a session cookie. This cookie may appear as hasj_s. We do not retain this data as it is deleted upon closing of your browser, and therefore we cannot share it with any third parties.
Social media/Sharing: These are cookies that help with the Website’s functionality. These are third-party cookies, and they allow you to share comments, pages, bookmarks, and likes and help to provide access to social networking tools easily.
Social media widgets used on this Website include LinkedIn, Twitter, and YouTube. These social media widgets collect information about your visit to the Website and your use of the social platform services (for example, buttons or likes) on the Website. We do not share any kind of information with these social platforms; however, you should be aware that social networks collect the data of your site visit and interaction with the social widget directly.
Opt out of cookies placed during visits to Strawberry Branding.com. You can change your browser settings to prevent cookies.
Use of this site by Children & Children’s data: We’re sensitive to children’s privacy. Our Website is not developed for or directed at children under age 13. We specifically request that children not provide personal information (PII) through our Website. If a user believes her child provided PII and would like it deleted from our database, she can contact us at [email protected] Likewise, if we become aware we’ve collected personal information from a child under the age of 13, we’ll delete it on our own.
Indian Online Privacy Protection Act Disclosures: Indian law requires us to tell you that Strawberry Branding does not authorize third parties to collect PII without separate consent from you, the user. Because “tracking” is not yet defined by industry standard, Strawberry Branding does not honor Do Not Track signals or similar mechanisms.
Data retention and storage: Our Website visitors should know we may use cookie information for advertising purposes for up to 13 months, and summary reports with cookie information may be kept longer. Our Website and databases are maintained in the United States, the United Kingdom, and Asia. When a visitor uses the Website or our Services, he/she gives us consent to collect and store information in the United States, the United Kingdom, and Asia and to use information as specified within this privacy notice. However, if the person quits or chooses not to share information we will not be collecting it from the start.
Information Security: Maintaining the privacy of our user’s information is very important to us that means we take care and pay special attention to our security measures to protect our users’ information from all data breaches. We follow certain standards and ensure protection against the unauthorized access to, retention of, and disclosure of information. It includes necessary physical, electronic, and management activities to protect information integrity, access, and use. Any information stored on our servers is treated as confidential. The use should be enlightened with the fact that no matter what we do to ensure safety, no transmission over the internet is 100% secure, so we cannot guarantee absolute security. Because of this, we ask that our users are aware of with whom they share their information, and what information they share.
Transferal of data upon the change of control: Users should keep in mind that in the event in which another company acquires all or substantially all of the assets of our business through a consolidation, asset purchase, merger, or any other transaction, including as part of a corporate reorganization of bankruptcy proceeding, we reserve the right to transfer all information (including any PII a user may have provided through the “contact us” page) that is in our possession or under our control to the acquiring party.
Strawberry Branding Services Privacy Practices
What Does Strawberry Branding do? What does Strawberry Branding mean by their Services?
Strawberry Branding is a leading global media investment and media agency holding company. We mainly focus on media buying and media strategy, and we consistently evaluate and try to come up with innovative ways to deliver relevant advertising and custom online experiences on behalf of our clients. Protecting online user privacy in the course of our business is a priority and one we take very seriously. Strawberry Branding provides client services such as media planning and buying; marketing communications planning; campaign analytics and research; paid search placement and search engine optimization; and branded entertainment and sports sponsorships (“Services”).
Did not understand? Allow us to explain a little more about our Services, how information is collected and used, and how you can opt out or whether you should choose to do so.
Interest-Based Advertising (IBA)
If the user has a hobby of painting? With the IBA technology (Interest-Based Advertising) also known as behavioral advertising or audience buying behavior, the user will see more painting ads online because the user visits much painting and drawing websites and reads a lot of online content relating to painting. If our client is a Brand that sells painting tools, Strawberry Branding’s Services will help place ads on sites where people who like painting and drawing, like that user, will see them.
When the user visits websites, watches videos online or clicks on any ads, we store a number on their browser using a “cookie” to remember their visits. Skilled with partners (digital publishers such as online painting magazines, for example), this cookie (number) will never collect personal information (PII) about the user, similar to how explained above. More on this a bit later…
Because many websites that the user visits are related to painting, the anonymous number which identifies the user’s machine or device is put in the “painting enthusiast” interest category. As a result, we may show the user ads that are relevant to painting enthusiasts as the user browses websites. That is how we analyze information collected about them from the user through the cookie (number). This is standard approach; you can learn more about these practices at www.iab.net/privacymatters. Remember the cookie does not inform us who user is specified. All we know is that someone used that particular device to view a painting website. We tag the device with the cookie so we can later serve more painting related ads to that device.
NO PERSONAL INFORMATION is collected for IBA. So what do we collect?
Through the process described above, we do not collect any of their PII and do not know User’s name or any other personal information. We simply recognize the cookie (number) stored in the user’s browser which tells us someone likes painting websites. We then show painting ads related to interests in painting and based on inferred demographics associated with painting. We do no show ads based on sensitive information categories such as those based on race, religion, sexual orientation, health, or sensitive financial categories.
Sharing this information and how online advertising works:
The user’s Non-Personal information (non-PII) collected through our Services (or ads placed by us on behalf of clients) may be shared with our clients and vendors. This is essentially how we do business and is how online advertising works. By sharing user’s Non-PII with our clients and vendors, the information helps them deliver more tailored ads to potential customers. The non-personal information allows clients to best understand what ads the user likes most based on how she interacts with the ads and when. This also enables serving of personalized ads to User’s devices so they see ads relevant to their interests, hobbies, and things they may be shopping for at the moment. This information also helps clients formulate more efficient ad campaigns which can help User in the long run. We do not collect the user’s PII via our clients’ ads, except in instances where consent is given by you or you provide the PII voluntarily, and therefore, we do not sell, rent, or share personal information collected on Strawberry Branding.com or other websites with anyone other than as set forth in this Privacy Notice.
When you do not want to share any of your non-personal information then what should you – how to “opt out”
Opting out of Interest-Based Advertising (IBA) is different from opting out of cookies from Strawberry Branding.com as described above under the section about our “Website”.
While User really enjoys receiving ads relevant to her painting interests, if the user, for some reason, chooses to stop sharing certain non-personal information for targeting advertising, they can “opt out” of some cookie, or number, placement. If the user opts out, it does not mean User will stop receiving ads altogether. It only means the user will stop receiving ads tied to their interests. The user has a few options with them as to how they may opt out. One of them is to adjust their browser settings to block third-party cookies from entering. The user can learn how to do this by viewing the Browser “help” menu. In addition, he/she can go to the Digital Advertising Alliance’s, (DAA), Consumer Choice page, http://www.aboutads.info/choices/ where User will be able to opt out of allowing the companies listed on such site to place a cookie, or number, on her device. The user needs to remember that if he/she opts out by clearing her browser cache or by resetting her cookies, they will have to take these steps from time to time, to opt out again.
Strawberry Branding is an active member of the Digital Advertising Alliance and complies fully with the DAA Self-Regulatory Principles.
If you have questions or concerns regarding this Privacy Notice, you should contact us through email addressing general questions and comments to [email protected], or by post: Strawberry Branding Solutions Pvt. Ltd., #204, Sai Datta Residency, Arunodaya Colony, Madhapur, Hyderabad – 500081.