Advertising Campaigns

How Brands welcomed Summer 2019: Summer Branding Strategies
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Seasonal campaigns are a great way to promote business and boost customer engagement. With the summer season in India already hitting the floors, it’s always smart to plan for your business. Summer 2019 presents many opportunities for fun and entertaining...
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brand-fights
The battle of the brands: Iconic Brand Rivalries
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Rivalry has been a dominant entity since time immemorial. History is replete with standoffs between emperors of past known and unknown, sports rivalry to political battles, the same goes for the business world. With many old guards folding up and...
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Branding of Cosmetic products
The Idea behind the Vogue: Branding of Cosmetic products
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The cosmetic industry took a stronghold in India especially after the Miss World pageant which was sponsored by Godrej and was held in India in the year 1996. In the present scenario, the beauty and wellness industry in India is...
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strawberry branding
How Indian Brands are Nailing the Lingerie Industry
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Lingerie is no more a basic need, but a concept known as intimate wear that makes you feel confident and comfortable. But when did our conservative society become infatuated to sensuous intimate wear? So how did lacy underthings become a...
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strawberry branding top advertising campaings of india series 2
Top Advertising Campaigns of India, Series – 2
Top Advertising Campaigns of India Series 2 Advertising Campaigns are an essential aspect of business since they can make or break a brand depending upon the different indicators of success: creativity, memorability, cultural impact and increase in revenue or brand...
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