Advertising

How to begin with Product Branding: 5 essentials of branding a Product
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The market is filled with a wide variety of products, but what distinguishes a product from its competitors is the Brand. Wrapped in red and yellow paper with the image of a small girl on the pack, this Brand has...
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Marketing vs Advertising vs Branding
Marketing vs Advertising vs Branding in 2020: What’s the difference
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Marketing, Advertising, and Branding are interconnected in practice, but the terms cannot be used interchangeably. When we use the correct terminology we can express better and be understood better. These are the tools that a company uses to acquire and...
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Stages of Branding
The Stages of Branding: A complete Brand Building guide
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“A Creation begins with thinking out of the chaos, not the box.”  What is Branding? Branding is a creative, collaborative process, and brand experiences are carefully and intelligently birthed and grown. A brand is much more than a name, a...
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Google Pay Diwali
How gamification is changing the landscape of user engagement: Google Pay Diwali Campaign 2019
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What is gamification? From an end user's perspective, the word gamification becomes synonymous with playing games. They envision games created for a business purpose. Well, corporate gamification is a tweaked concept. Corporate gamification is all about boosting the existing website,...
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Content Marketing Strategies
Content Marketing Strategies for 2020 to grow organic traffic
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In the digital marketing age of complex algorithms and fierce competition to rank in Google, content marketing strategies play a key role in driving organic traffic to your website. Content marketing is no longer words woven into sentences, paragraphs with...
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All about Google Site Kit: Setting up, benefits and many more
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Google, on October 31st, announced a revamped version of its new WordPress plugin Site Kit, stating that it is available for install from the WordPress Plugin directory. In a nutshell, Site Kit avails you the comfort of setting up and...
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facebook wordmark
Everything you should know about Facebook’s Re-branding
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Facebook re-branded itself from 'facebook' to FACEBOOK on the 4th of November and surprised everyone with the announcement. For a brand, that has been battered and bruised for the past two years over the Cambridge Analytica scandal and its role in...
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data driven marketing for brands
Driving your Brand towards the Data: Data-Driven Marketing
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Data-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is how they can refine insights from the crude oil of data and deliver a customer-centric brand experience using data-driven marketing. The market is now at...
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Microsoft rebrands Bing Ads as Microsoft Advertising
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Microsoft's campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: Bing Ads, which is rebranded as "Microsoft Advertising." On the April 29th blog post, Microsoft officially announced the rebranding of...
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How Brands welcomed Summer 2019: Summer Branding Strategies
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Seasonal campaigns are a great way to promote business and boost customer engagement. With the summer season in India already hitting the floors, it’s always smart to plan for your business. Summer 2019 presents many opportunities for fun and entertaining...
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