brand identity

by Soundarya Durgumahanti|10 October 201918 October 2019|Blogs, Digital Marketing, Social Media

People use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After all, the terms seem to describe one thing, don’t they? It’s all related to the design of a business (company, service or product). Whether through...

Increase your Brand Awareness with Quora Ads

by Soundarya Durgumahanti|04 September 201919 December 2019|Advertising, Blogs, Branding, Brands, Designing, Digital Marketing

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of...

Brand Identity and Logo Questionnaire: Top questions to get started with

by Soundarya Durgumahanti|27 August 201927 August 2019|Blogs, Branding, Brands, Designing

Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend their money on. But what the most successful companies know...

The Vigorous Process of Brand Naming: An Art and a Science

by Soundarya Durgumahanti|12 June 201909 August 2019|Blogs, Brands

"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....

Is Branding an Identity or a Responsibility?

by Soundarya Durgumahanti|06 June 201915 July 2019|Blogs, Brands

Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...