brand identity

The Vigorous Process of Brand Naming: An Art and a Science

by Soundarya Durgumahanti|12 June 201909 August 2019|Blogs, Brands

"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....

Is Branding an Identity or a Responsibility?

by Soundarya Durgumahanti|06 June 201915 July 2019|Blogs, Brands

Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...