brand identity

Brand Naming
The Vigorous Process of Brand Naming: An Art and a Science
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"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....
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Brands that strive to be different
Is Branding an Identity or a Responsibility?
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Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...
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