brand identity

Brand Identity vs Brand Positioning
Brand Identity vs Brand Positioning
||, ,
People use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After all, the terms seem to describe one thing, don’t they? It’s all related to the design of a business (company, service or product). Whether through...
continue reading
Quora Advertising
Increase your Brand Awareness with Quora Ads
When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of...
continue reading
Brand and Logo Questionnaire
Brand Identity and Logo Questionnaire: Top questions to get started with
||, , ,
Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend their money on. But what the most successful companies know...
continue reading
Brand Naming
The Vigorous Process of Brand Naming: An Art and a Science
||,
"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....
continue reading
Brands that strive to be different
Is Branding an Identity or a Responsibility?
||,
Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...
continue reading