brand positioning

Diwali Campaigns 2019
Diwali Campaigns 2019: How Brands are gearing up for the Occasion
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Diwali is all about chores, family time, get-togethers with friends, and new beginnings. It’s also a huge moment for our consumers and brands want to ensure they are a part of all that their consumers celebrate. Here are some of...
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Brand Identity vs Brand Positioning
Brand Identity vs Brand Positioning
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People use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After all, the terms seem to describe one thing, don’t they? It’s all related to the design of a business (company, service or product). Whether through...
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