Branding

Stages of Branding
The Stages of Branding: A complete Brand Building guide
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“A Creation begins with thinking out of the chaos, not the box.”  What is Branding? Branding is a creative, collaborative process, and brand experiences are carefully and intelligently birthed and grown. A brand is much more than a name, a...
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Google Pay Diwali
How gamification is changing the landscape of user engagement: Google Pay Diwali Campaign 2019
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What is gamification? From an end user's perspective, the word gamification becomes synonymous with playing games. They envision games created for a business purpose. Well, corporate gamification is a tweaked concept. Corporate gamification is all about boosting the existing website,...
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Content Marketing Strategies
Content Marketing Strategies for 2020 to grow organic traffic
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In the digital marketing age of complex algorithms and fierce competition to rank in Google, content marketing strategies play a key role in driving organic traffic to your website. Content marketing is no longer words woven into sentences, paragraphs with...
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All about Google Site Kit: Setting up, benefits and many more
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Google, on October 31st, announced a revamped version of its new WordPress plugin Site Kit, stating that it is available for install from the WordPress Plugin directory. In a nutshell, Site Kit avails you the comfort of setting up and...
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facebook wordmark
Everything you should know about Facebook’s Re-branding
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Facebook re-branded itself from 'facebook' to FACEBOOK on the 4th of November and surprised everyone with the announcement. For a brand, that has been battered and bruised for the past two years over the Cambridge Analytica scandal and its role in...
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Brand and Logo Questionnaire
Brand Identity and Logo Questionnaire: Top questions to get started with
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Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend their money on. But what the most successful companies know...
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Google’s E-A-T Algorithm Update and What it Demands
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Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm” floating around. Google confirmed the release of a full core algorithm update on August 1st, which said, “Better Content means higher rankings.” And the key...
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Brand Naming
The Vigorous Process of Brand Naming: An Art and a Science
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"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....
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Brands that strive to be different
Is Branding an Identity or a Responsibility?
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Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...
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data driven marketing for brands
Driving your Brand towards the Data: Data-Driven Marketing
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Data-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is how they can refine insights from the crude oil of data and deliver a customer-centric brand experience using data-driven marketing. The market is now at...
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