Branding

Google’s E-A-T Algorithm Update and What it Demands
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Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm” floating around. Google confirmed the release of a full core algorithm update on August 1st, which said, “Better Content means higher rankings.” And the key...
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Brand Naming
The Vigorous Process of Brand Naming: An Art and a Science
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"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....
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Brands that strive to be different
Is Branding an Identity or a Responsibility?
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Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...
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data driven marketing for brands
Driving your Brand towards the Data: Data-Driven Marketing
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Data-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is how they can refine insights from the crude oil of data and deliver a customer-centric brand experience using data-driven marketing. The market is now at...
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The Transplantation of Trust: Branding of Healthcare Products.
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With the emergence of technology and innovation, the healthcare sector is flooded with options for patients. In this race of new medicinal properties availed now and then, how are you going to make your healthcare product stand out? Let's see....
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brand-fights
The battle of the brands: Iconic Brand Rivalries
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Rivalry has been a dominant entity since time immemorial. History is replete with standoffs between emperors of past known and unknown, sports rivalry to political battles, the same goes for the business world. With many old guards folding up and...
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Branding of Cosmetic products
The Idea behind the Vogue: Branding of Cosmetic products
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The cosmetic industry took a stronghold in India especially after the Miss World pageant which was sponsored by Godrej and was held in India in the year 1996. In the present scenario, the beauty and wellness industry in India is...
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strawberry branding
How Indian Brands are Nailing the Lingerie Industry
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Lingerie is no more a basic need, but a concept known as intimate wear that makes you feel confident and comfortable. But when did our conservative society become infatuated to sensuous intimate wear? So how did lacy underthings become a...
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Strawberry-branding-startup-branding
Why Should Startup Businesses Require Branding?
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Best way to know your customer Your company image is reflected in your brand. Your target audience should be clear about your brand and the message through it. The brand building process is important to identify your customers. Represent yourself...
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Branding with Diwali: Strategies to use this Diwali to Highlight Your Brand
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There was a time when Diwali meant buying new clothes, eating at fancy restaurants, go for a vacation or purchase some gold or household items. The scenario had changed entirely when our salaries became fatter than ever expected, where CTC...
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