Branding

Content Marketing Strategies
Content Marketing Strategies for 2020 to grow organic traffic
||, ,
In the digital marketing age of complex algorithms and fierce competition to rank in Google, content marketing strategies play a key role in driving organic traffic to your website. Content marketing is no longer words woven into sentences, paragraphs with...
continue reading
All about Google Site Kit: Setting up, benefits and many more
||, ,
Google, on October 31st, announced a revamped version of its new WordPress plugin Site Kit, stating that it is available for install from the WordPress Plugin directory. In a nutshell, Site Kit avails you the comfort of setting up and...
continue reading
Everything you should know about Facebook’s Re-branding
||, ,
Facebook re-branded itself from 'facebook' to FACEBOOK on the 4th of November and surprised everyone with the announcement. For a brand, that has been battered and bruised for the past two years over the Cambridge Analytica scandal and its role in...
continue reading
Brand and Logo Questionnaire
Brand Identity and Logo Questionnaire: Top questions to get started with
||, , ,
Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend their money on. But what the most successful companies know...
continue reading
Google’s E-A-T Algorithm Update and What it Demands
||,
Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm” floating around. Google confirmed the release of a full core algorithm update on August 1st, which said, “Better Content means higher rankings.” And the key...
continue reading
Brand Naming
The Vigorous Process of Brand Naming: An Art and a Science
||,
"What's in a name?" It's not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect brand name to gain recognition — and help their products sell....
continue reading
Brands that strive to be different
Is Branding an Identity or a Responsibility?
||,
Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your...
continue reading
data driven marketing for brands
Driving your Brand towards the Data: Data-Driven Marketing
||, ,
Data-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is how they can refine insights from the crude oil of data and deliver a customer-centric brand experience using data-driven marketing. The market is now at...
continue reading
strawberry-branding-healthcare-products
The Transplantation of Trust: Branding of Healthcare Products.
||, ,
With the emergence of technology and innovation, the healthcare sector is flooded with options for patients. In this race of new medicinal properties availed now and then, how are you going to make your healthcare product stand out? Let's see....
continue reading
brand-fights
The battle of the brands: Iconic Brand Rivalries
||, ,
Rivalry has been a dominant entity since time immemorial. History is replete with standoffs between emperors of past known and unknown, sports rivalry to political battles, the same goes for the business world. With many old guards folding up and...
continue reading