Digital Marketing

Diwali Campaigns 2019
Diwali Campaigns 2019: How Brands are gearing up for the Occasion
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Diwali is all about chores, family time, get-togethers with friends, and new beginnings. It’s also a huge moment for our consumers and brands want to ensure they are a part of all that their consumers celebrate. Here are some of...
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Brand Identity vs Brand Positioning
Brand Identity vs Brand Positioning
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People use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After all, the terms seem to describe one thing, don’t they? It’s all related to the design of a business (company, service or product). Whether through...
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Social Advertising Strategy for Facebook Marketing
Social Advertising Strategy for Facebook Marketing
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook advertising...
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Social Media Advertising through various platforms
Social Media Advertising and the strategies to follow in 2020
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Social Media Advertising and Social Media Marketing are two new concepts. To get into Social Media Advertising, one must first know  Social Media Marketing.  Social Media Marketing   Social Media Marketing (SMM) is a type of unpaid internet advertising that uses...
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Content Pillars and Topic Clusters
Content Pillars, Topic Clusters, and how they affect SEO
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As a branding and advertising agency, we write on various topics that focus on branding, digital marketing, entrepreneurship, but needless to say, our site was quite disorganized with some topics standing at the top of SERPs and some rarely noticed....
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Google’s E-A-T Algorithm Update and What it Demands
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Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm” floating around. Google confirmed the release of a full core algorithm update on August 1st, which said, “Better Content means higher rankings.” And the key...
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Strawberry-Branding-Social-Media
The Evolution of Social Media
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Imagine, one fine morning you wake up to see all your social media profiles are no more. Or worse, social media does not exist anymore. That would be the worst nightmare, isn’t it? Social media has become such an integral...
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Strawberry-Branding-why digital marketing
Why Digital Marketing?
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Everything has been changing and involving from its very birth, why leave marketing alone? It is no surprise that the dependence and use of technology have completely been revolutionized and everything that required attention has to go through digital platforms....
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Strawberry-Branding-Content-Marketing
Effective Ways of Creating Content
Know Your Audience How can a plant grow without soaking seed in soil similarly how can a business run without knowing customers? Make the roots of your business strong by knowing who are your customers. Find some quick ways to...
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Strawberry-branding-Artificial-Intelligence
How Artificial Intelligence (AI) is Changing Marketing Landscape in Digital
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The term AI is something that has been floating a lot in the market but what it means to a layman is basically Robots. Artificial Intelligence is so much more than that, it is a machine with the ability to...
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