Media Buying

Media Buying with Algorithmic Programs: The Programmatic Advertising
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Imagine yourself in the shoes of a marketer of an automobile company. You have been running advertising campaigns for the promotion of your newly launched model. But unfortunately, the promotion results and brand recall have been poor. You scrutinize the...
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Print Media Buying: Buying Newspaper Ad slots, Flyers, Leaflets and Brochures and more
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Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make...
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Media Buying: Buying TV and Radio Ad slots
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Let's say you want to advertise a shower gel for women on TV. What do you think would be the right time to advertise on TV? When would your target audience, i.e. the women would have time to watch your...
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