Media Planning

Media Buying with Algorithmic Programs: The Programmatic Advertising
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Imagine yourself in the shoes of a marketer of an automobile company. You have been running advertising campaigns for the promotion of your newly launched model. But unfortunately, the promotion results and brand recall have been poor. You scrutinize the...
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Media Planning for various Advertising Channels
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Irrespective of the platform you're trying to buy a slot for advertising, Media Planning doesn’t really make a whole lot of difference if you’re planning for print or broadcast or the Internet. Media Planning as a whole can be defined...
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