social media advertising

Everything you should know about Facebook’s Re-branding
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Facebook re-branded itself from 'facebook' to FACEBOOK on the 4th of November and surprised everyone with the announcement. For a brand, that has been battered and bruised for the past two years over the Cambridge Analytica scandal and its role in...
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Diwali Campaigns 2019
Diwali Campaigns 2019: How Brands are gearing up for the Occasion
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Diwali is all about chores, family time, get-togethers with friends, and new beginnings. It’s also a huge moment for our consumers and brands want to ensure they are a part of all that their consumers celebrate. Here are some of...
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Brand Identity vs Brand Positioning
Brand Identity vs Brand Positioning
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People use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After all, the terms seem to describe one thing, don’t they? It’s all related to the design of a business (company, service or product). Whether through...
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Social Media Advertising through various platforms
Social Media Advertising and the strategies to follow in 2020
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Social Media Advertising and Social Media Marketing are two new concepts. To get into Social Media Advertising, one must first know  Social Media Marketing.  Social Media Marketing   Social Media Marketing (SMM) is a type of unpaid internet advertising that uses...
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