social media marketing

Diwali Campaigns 2019
Diwali Campaigns 2019: How Brands are gearing up for the Occasion
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Diwali is all about chores, family time, get-togethers with friends, and new beginnings. It’s also a huge moment for our consumers and brands want to ensure they are a part of all that their consumers celebrate. Here are some of...
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Brand Identity vs Brand Positioning
Brand Identity vs Brand Positioning
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People use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After all, the terms seem to describe one thing, don’t they? It’s all related to the design of a business (company, service or product). Whether through...
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Social Advertising Strategy for Facebook Marketing
Social Advertising Strategy for Facebook Marketing
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook advertising...
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Social Media Advertising through various platforms
Social Media Advertising and the strategies to follow in 2020
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Social Media Advertising and Social Media Marketing are two new concepts. To get into Social Media Advertising, one must first know  Social Media Marketing.  Social Media Marketing   Social Media Marketing (SMM) is a type of unpaid internet advertising that uses...
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Quora Advertising
Increase your Brand Awareness with Quora Ads
When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of...
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