Rakesh

Corporate Social Responsibility
Corporate Social Responsibility under Companies’ Act 2013
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Corporate Social Responsibility (CSR) is as a Company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies can fulfill this responsibility through waste and pollution reduction processes, by contributing educational and social...
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Print Media Buying: Buying Newspaper Ad slots, Flyers, Leaflets and Brochures and more
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Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make...
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strawberry-branding-media-planning
Media Planning for various Advertising Channels
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Irrespective of the platform you're trying to buy a slot for advertising, Media Planning doesn’t really make a whole lot of difference if you’re planning for print or broadcast or the Internet. Media Planning as a whole can be defined...
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strawberry-branding-healthcare-products
The Transplantation of Trust: Branding of Healthcare Products.
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With the emergence of technology and innovation, the healthcare sector is flooded with options for patients. In this race of new medicinal properties availed now and then, how are you going to make your healthcare product stand out? Let's see....
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brand-fights
The battle of the brands: Iconic Brand Rivalries
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Rivalry has been a dominant entity since time immemorial. History is replete with standoffs between emperors of past known and unknown, sports rivalry to political battles, the same goes for the business world. With many old guards folding up and...
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Branding of Cosmetic products
The Idea behind the Vogue: Branding of Cosmetic products
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The cosmetic industry took a stronghold in India especially after the Miss World pageant which was sponsored by Godrej and was held in India in the year 1996. In the present scenario, the beauty and wellness industry in India is...
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