Rakesh

Print Media Buying: Buying Newspaper Ad slots, Flyers, Leaflets and Brochures and more

by Rakesh|27 March 201913 April 2019|Advertising, Blogs, Media Buying

Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make...

Media Planning for various Advertising Channels

by Rakesh|13 March 201918 March 2019|Advertising, Blogs, Media Planning

Irrespective of the platform you're trying to buy a slot for advertising, Media Planning doesn’t really make a whole lot of difference if you’re planning for print or broadcast or the Internet. Media Planning as a whole can be defined...

The Transplantation of Trust: Branding of Healthcare Products.

by Rakesh|26 February 201926 February 2019|Advertising, Blogs, Brands

With the emergence of technology and innovation, the healthcare sector is flooded with options for patients. In this race of new medicinal properties availed now and then, how are you going to make your healthcare product stand out? Let's see....

The battle of the brands: Iconic Brand Rivalries

by Rakesh|20 February 201920 February 2019|Advertising, Blogs, Brands

Rivalry has been a dominant entity since time immemorial. History is replete with standoffs between emperors of past known and unknown, sports rivalry to political battles, the same goes for the business world. With many old guards folding up and...

The Idea behind the Vogue: Branding of Cosmetic products

by Rakesh|12 February 201914 February 2019|Advertising, Blogs, Brands

The cosmetic industry took a stronghold in India especially after the Miss World pageant which was sponsored by Godrej and was held in India in the year 1996. In the present scenario, the beauty and wellness industry in India is...