- Google’s E-A-T Algorithm Update and What it DemandsOver the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm”...
- Is Branding an Identity or a Responsibility?Brand Identity in the earlier days used to be the name, term, design, symbol, or...
- Driving your Brand towards the Data: Data-Driven MarketingData-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is...
- Corporate Social Responsibility under Companies’ Act 2013Corporate Social Responsibility (CSR) is as a Company’s sense of responsibility towards the community and...
- Mothers’ Day Special: Mom Entrepreneurs of IndiaMothers in India have emerged as a force to reckon with in every possible field...
- Microsoft rebrands Bing Ads as Microsoft AdvertisingMicrosoft's campaign to rebrand many of its products using the Microsoft name is continuing. The...
- How Brands welcomed Summer 2019: Summer Branding StrategiesSeasonal campaigns are a great way to promote business and boost customer engagement. With the...
- Game of Thrones S8 is Here and Brands Can’t Stop Playing with HashtagsFor the 1% of people who haven’t watched a single episode of Game Of Thrones...
- The Digital Marketing Glossary: List of commonly used Digital Marketing TermsDigital Marketing may be an interesting topic to begin a career with, but as it...
- Media Buying with Algorithmic Programs: The Programmatic AdvertisingImagine yourself in the shoes of a marketer of an automobile company. You have been...
- Print Media Buying: Buying Newspaper Ad slots, Flyers, Leaflets and Brochures and morePrint media buying is not just a specialty – it’s an art form that requires...
- Media Buying: Buying TV and Radio Ad slotsLet's say you want to advertise a shower gel for women on TV. What do...
- Media Planning for various Advertising ChannelsIrrespective of the platform you're trying to buy a slot for advertising, Media Planning doesn’t...
- The Versatility of Advertising: Types of Advertising and Promotional ChannelsSince 1869, advertising agencies have performed successful advertising campaigns spreading the word about your products...
- How OYO Living transformed to OYO Life: The necessity of RebrandingYou’re a savage business owner who is aware of the success your brand is going...
- The Transplantation of Trust: Branding of Healthcare Products.With the emergence of technology and innovation, the healthcare sector is flooded with options for...
- The battle of the brands: Iconic Brand RivalriesRivalry has been a dominant entity since time immemorial. History is replete with standoffs between...
- The Idea behind the Vogue: Branding of Cosmetic productsThe cosmetic industry took a stronghold in India especially after the Miss World pageant which...
- Top 50 successful startups in IndiaIndia is the biggest hub to start with an idea and work on your brainchild....
- How Indian Brands are Nailing the Lingerie IndustryLingerie is no more a basic need, but a concept known as intimate wear that...
