- Everything you should know about Facebook’s Re-brandingFacebook re-branded itself from 'facebook' to FACEBOOK on the 4th of November and surprised everyone...
- Diwali Campaigns 2019: How Brands are gearing up for the OccasionDiwali is all about chores, family time, get-togethers with friends, and new beginnings. It’s also...
- Brand Identity vs Brand PositioningPeople use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After...
- Social Advertising Strategy for Facebook MarketingFacebook still reigns as one of the most widely used online platforms by adults. And...
- Social Media Advertising and the strategies to follow in 2020Social Media Advertising and Social Media Marketing are two new concepts. To get into Social...
- Content Pillars, Topic Clusters, and how they affect SEOAs a branding and advertising agency, we write on various topics that focus on branding,...
- Increase your Brand Awareness with Quora AdsWhen it comes to deciding where to advertise online, the first platforms you’ll probably think...
- Brand Identity and Logo Questionnaire: Top questions to get started withDeveloping a brand identity is one area of marketing that’s often overlooked. Because it doesn’t...
- Google’s E-A-T Algorithm Update and What it DemandsOver the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm”...
- The Vigorous Process of Brand Naming: An Art and a Science"What's in a name?" It's not just William Shakespeare who wants to know. Brands have...
- Is Branding an Identity or a Responsibility?Brand Identity in the earlier days used to be the name, term, design, symbol, or...
- Driving your Brand towards the Data: Data-Driven MarketingData-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is...
- Corporate Social Responsibility under Companies’ Act 2013Corporate Social Responsibility (CSR) is as a Company’s sense of responsibility towards the community and...
- Mothers’ Day Special: Mom Entrepreneurs of IndiaMothers in India have emerged as a force to reckon with in every possible field...
- Microsoft rebrands Bing Ads as Microsoft AdvertisingMicrosoft's campaign to rebrand many of its products using the Microsoft name is continuing. The...
- How Brands welcomed Summer 2019: Summer Branding StrategiesSeasonal campaigns are a great way to promote business and boost customer engagement. With the...
- Game of Thrones S8 is Here and Brands Can’t Stop Playing with HashtagsFor the 1% of people who haven’t watched a single episode of Game Of Thrones...
- The Digital Marketing Glossary: List of commonly used Digital Marketing TermsDigital Marketing may be an interesting topic to begin a career with, but as it...
- Media Buying with Algorithmic Programs: The Programmatic AdvertisingImagine yourself in the shoes of a marketer of an automobile company. You have been...
- Print Media Buying: Buying Newspaper Ad slots, Flyers, Leaflets and Brochures and morePrint media buying is not just a specialty – it’s an art form that requires...
