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- Google’s E-A-T Algorithm Update and What it DemandsOver the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm”...
- The Vigorous Process of Brand Naming: An Art and a Science"What's in a name?" It's not just William Shakespeare who wants to know. Brands have...
- Is Branding an Identity or a Responsibility?Brand Identity in the earlier days used to be the name, term, design, symbol, or...
- Driving your Brand towards the Data: Data-Driven MarketingData-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is...