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- Media Buying: Buying TV and Radio Ad slotsLet's say you want to advertise a shower gel for women on TV. What do...
- Media Planning for various Advertising ChannelsIrrespective of the platform you're trying to buy a slot for advertising, Media Planning doesn’t...
- The Versatility of Advertising: Types of Advertising and Promotional ChannelsSince 1869, advertising agencies have performed successful advertising campaigns spreading the word about your products...
- How OYO Living transformed to OYO Life: The necessity of RebrandingYou’re a savage business owner who is aware of the success your brand is going...
- The Transplantation of Trust: Branding of Healthcare Products.With the emergence of technology and innovation, the healthcare sector is flooded with options for...
- The battle of the brands: Iconic Brand RivalriesRivalry has been a dominant entity since time immemorial. History is replete with standoffs between...
- The Idea behind the Vogue: Branding of Cosmetic productsThe cosmetic industry took a stronghold in India especially after the Miss World pageant which...
- Top 50 successful startups in IndiaIndia is the biggest hub to start with an idea and work on your brainchild....
- How Indian Brands are Nailing the Lingerie IndustryLingerie is no more a basic need, but a concept known as intimate wear that...
- The 10 year challenge: Branding in 2009 and 2019The meaning of the word “Brand” has evolved a great deal over time. The term...
- The 10-Year Challenge: Major Brand Revamps of the Decade.The 10-year challenge isn't ending without the biggest brand revamps. 2019 saw several rebrands: from...
- 10 Brand Taglines that perfectly fit Condom AdsLife is spiced up when your personality is complemented with a dirty mind. And, trust...
