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Blogs, Digital MarketingThe Digital Marketing Glossary: List of commonly used Digital Marketing TermsDigital Marketing may be an interesting topic to begin a career with, but as it... -
Advertising, Blogs, Media BuyingPrint Media Buying: Buying Newspaper Ad slots, Flyers, Leaflets and Brochures and morePrint media buying is not just a specialty – it’s an art form that requires... -
Advertising, Blogs, Media BuyingMedia Buying: Buying TV and Radio Ad slotsLet's say you want to advertise a shower gel for women on TV. What do... -
Advertising, Blogs, Media PlanningMedia Planning for various Advertising ChannelsIrrespective of the platform you're trying to buy a slot for advertising, Media Planning doesn’t... -
Advertising, Blogs, BrandsThe Versatility of Advertising: Types of Advertising and Promotional ChannelsSince 1869, advertising agencies have performed successful advertising campaigns spreading the word about your products... -
Blogs, BrandingHow OYO Living transformed to OYO Life: The necessity of RebrandingYou’re a savage business owner who is aware of the success your brand is going... -
Advertising, Blogs, BrandsThe Transplantation of Trust: Branding of Healthcare Products.With the emergence of technology and innovation, the healthcare sector is flooded with options for... -
Advertising, Blogs, BrandsThe battle of the brands: Iconic Brand RivalriesRivalry has been a dominant entity since time immemorial. History is replete with standoffs between... -
Advertising, Blogs, BrandsThe Idea behind the Vogue: Branding of Cosmetic productsThe cosmetic industry took a stronghold in India especially after the Miss World pageant which... -
Advertising, Blogs, BrandsTop 50 successful startups in IndiaIndia is the biggest hub to start with an idea and work on your brainchild.... -
Advertising, Blogs, BrandsHow Indian Brands are Nailing the Lingerie IndustryLingerie is no more a basic need, but a concept known as intimate wear that... -
Blogs, BrandingThe 10 year challenge: Branding in 2009 and 2019The meaning of the word “Brand” has evolved a great deal over time. The term... -
Blogs, BrandingThe 10-Year Challenge: Major Brand Revamps of the Decade.The 10-year challenge isn't ending without the biggest brand revamps. 2019 saw several rebrands: from... -
Blogs, Branding10 Brand Taglines that perfectly fit Condom AdsLife is spiced up when your personality is complemented with a dirty mind. And, trust... -
Ad Films & Corporate Films, Advertising, BlogsTop Advertising Campaigns of India, Series – 2Top Advertising Campaigns of India Series 2 Advertising Campaigns are an essential aspect of business... -
Ad Films & Corporate Films, Advertising, BlogsTop Advertising Campaigns of India, Series – 1Top Advertising Campaigns of India Series 1 Here are the most remembered ads of companies... -
Blogs, Strategy and Competitor AnalysisHow to do a Competitor Analysis?What is a Competitor Analysis? Addressing the need of customers is at the core of... -
Blogs, EntrepreneurshipTop 10 New Generation Successful Entrepreneurs of IndiaIndia has a long convention of successful entrepreneurs, yet with its own distinct flavor. Rather... -
Blogs, Designing, UI UXHeuristic Principles of UI/UX DesignWebsites and mobile apps have turned out to be logically unpredictable as our industry's innovations... -
Blogs, LegalHow to Protect Your Brand?A brand is a name, a logo, a slogan, a term or maybe a feature...
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